Most early reviews of "The Avengers" are celebrating the Marvel crossover film as a triumph, and everyone seems to be in agreement that Mark Ruffalo's take on The Hulk has finally nailed down the gamma-radiated favorite.
Naturally in the wake of Ruffalo's success, talk went straight to a new standalone Hulk movie, but when the Huffington Post talked with Marvel Studios president Kevin Feige, a new Hulk movie did not seem likely.
"This was the third appearance of Hulk and everything that we had and were going for, we put in to Hulk's appearance in 'Avengers,'" Feige said. "So, I love that people are saying that and are feeling that way about Hulk, but mission accomplished at this point."
Feige's comments, however, directly contradicted those of Marvel Entertainment's President of Consumer Products for North America, Paul Glitter, who told Forbes that the Hulk will get a stand-alone television program and a "franchise movie in 2015."
The plan laid out by Glitter does seem more reasonable considering the Hulk's rave reviews and a recent revelation from Ruffalo during an interview with Collider. The actor revealed that he signed a six-picture deal when Marvel brought him on as Bruce Banner.
It's not clear at this point what Marvel plans to do with the Hulk's new popularity. The only films definitely slated for Marvel Studios are "Iron Man 3" and "Thor 2" next year, with "Captain America 2" coming in 2014.
Part of the reason Feige may be so cautious to give the Hulk another go is the character's inability to stand alone. "The Avengers" proved that for Bruce Banner to be compelling he has to work off someone equally compelling, not just Betty Ross crying from a helicopter.
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