Variety reports that Warner Bros. Consumer Products has successfully negotiated a deal with Fox, West and the estates of other stars of the show for the rights to their likenesses, paving the way for a massive wave of merchandise from toys, home goods, apparel and more. The first round of products based on the 1960s "Batman" show is expected to arrive next spring, with WBCP unveiling their new product opportunities at next week's Licensing Expo in Las Vegas.
"For the first time in over 40 years we will be able to offer fans a full merchandise program that captures the classic, kitschy look and feel of the original 'Batman' TV show," WBCP's Brad Globe said of the deal. "This new licensing program allows our partners to take advantage of the characters, gadgets and humor that made the show a smash hit in its day and a perennial favorite decades later."
IGN was able to speak with Adam West himself to see if the new deal would help bring "Batman" to DVD; believe it or not, the legendary show still hasn't made that leap.
“I can’t say because I’m not privy to the suits and to all those back room discussions about it and who gets what slice of the pie," said West. "I think it’s probably a matter of how much money is involved, how much does it cost to pay off the music -- the people involved with that -- how much does it cost to pay off the actors -- the guest stars, the stars, the peripheral actors, the stunt people. All those things, it’s very complicated. So Warners and Fox have to work that out, and I think they’re coming closer.”
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