Indeed, Marvel Studios already has a lot of attention on Cap's next adventure. In an interview with Variety, Marvel chief Kevin Feige pointed at the "First Avenger" sequel as an example of the ever-lasting power of the superhero genre, epitomized by the "Captain America" franchise in particular.
"If it is a fad, it's one that lasts 30 to 40 years, as the Western did, because each one is so different," he said of the recent surge of superheroes. "There's an opportunity to graft almost sub-genres onto them. Our first Captain America film was a World War II picture, and the next is a political thriller. They all have their own textures and patinas, and that's what is exciting about it."
For now, Feige and the rest of the Marvel team are eating, sleeping and breathing all things Tony Stark, so much so that he doesn't even know what day of the week it is any longer.
"We're entering that finishing crunch time where the days of the week have no meaning because you're working all seven of them," said Feige.
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