Once upon a time, after everybody's favorite S.H.I.E.L.D. agent died in battle during "Marvel's The Avengers," fans across the world spread the message "Coulson Lives" on city streets, and all over the web.
Well, let's just say that the movement worked, and it's gotten a little bit bigger.
Coulson will indeed return in "Marvel's Agents of S.H.I.E.L.D.," and the House of Ideas is pulling out all the stops to promote the show. What once was a simple "Coulson Lives" message spray-painted on a wall just got significantly more powerful — with a full-fledged S.H.I.E.L.D. logo stamped on a Los Angeles billboard.
ComingSoon.net scored the first look at the S.H.I.E.L.D. billboard in Los Angeles — an amazing show of confidence for a show that doesn't even have a season premiere date quite yet. But it's clear that Marvel knows they have a big gun in the arsenal in the form of the Joss Whedon-directed and Clark Gregg-starring ABC series. It's never too early to show off the goods.
What do you make of the "Agents of S.H.I.E.L.D." billboard? Sound off in the comments section below or let us know on Twitter!