Toys are becoming more and more important in the movie news space. Think about it: some of our biggest clues as to the identity of the "Avengers" secret villain and the revelation of Lizard's "Amazing Spider-Man" design have come from not just trailers and photos, but action figures and board games as well.

What all that in mind, there was no way Splash Page was going to skip out on Toy Fair this year, not when 2012 is such a banner year for superhero films and other blockbusters. We were at the Hasbro showroom this week to check out all things "Avengers," "Spider-Man" and other film-related toys and merchandise. We got a firsthand look at some of the wall-crawling action hitting shelves later this year, plus a really good look at the S.H.I.E.L.D. Helicarrier and Quinjet from "The Avengers." Check it all out in the video below.

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Catwoman

Do you have kids? Do you consider yourself to be a child at heart, like Tom Hanks in "Big"? Hell, do you just like spending money in general?

After seeing these photos of "The Dark Knight Rises" and "The Avengers" toy merchandise, you'll want to gear up for the mid-year consumer rush. Via Idle Hands, ComingSoon has posted ads from DC Direct's upcoming catalogue, showing new tie-in merch for "Dark Knight Rises."

Not to be outdone, SuperHeroHype has posted photos of toy vehicles from "The Avengers."

Check out more after the jump!

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Following in the trend of the toy lines giving away some big surprises for upcoming superhero films, a new image of The Hulk Hasbro figurine has hit the web from the London Toy Fair. Fortunately there's nothing that shocking here, unless you're one of the dedicated fans who demands the Hulk always be wearing purple pants.

Empire scoped out the toy fair scene and snapped the photos of the Hulk toy in action. As far as we can tell, the change in pants color from purple to brown is the only major change in the green giant's character. As Empire points out, Mark Ruffalo can be seen wearing a purple shirt and brown trousers before he transforms into the Hulk in "The Avengers" trailer, so this toy seems in keeping with that.

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TransformersIt's always fun when a package from Hasbro arrives at MTV Splash Page HQ, and today's delivery of "Transformers: Dark Of The Moon" toys was no exception.

As you've probably learned by now, I don't mind setting aside my pride for the opportunity to show off all of the cool stuff that these packages contain (and if you haven't learned that, I encourage you to check out the "Thor" and "Iron Man 2" toy write-ups). However, since the bulk of our "Dark Of The Moon" coverage will be happening on MTV Movies Blog, I asked Movies Blog editor Josh Wigler to star in the necessary — and unabashedly nerdy — swag photo. Read More...

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The Walking DeadBack in February, we gave you an early look at McFarlane Toys' new line of action figures based on "The Walking Dead" television series and comic before they debuted at Toy Fair 2011. Today, we have two more exclusive previews of figures from "The Walking Dead" — including one particular fan-favorite character you won't find in the comics.

In the AMC television series, Norman Reedus plays Daryl Dixon, a crossbow-wielding survivalist who has become one of the most popular characters in the show. As you can tell from the exclusive images we're debuting here on Splash Page, the figure is pretty great likeness of Daryl — right down to the dead squirrels hanging from his belt. Read More...

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As your friendly neighborhood editor here at MTV Splash Page, I often find myself telling people that despite what they might think about the job, running a website like this isn't all fun and games. But you know what? Sometimes it is fun and games — a big box full of it, in fact.

Case in point: the large, mysterious (and thankfully, not ticking) package that arrived Friday evening:

Green Lantern toys

Given the "Green Lantern" poster attached to the top of the box, you can probably guess which upcoming movie its contents were promoting... but you'll probably never guess what was inside! Read More...

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Thor toys"Thor" hits theaters May 6, but his magical hammer Mjolnir showed up a few weeks early at Splash Page HQ.

We gave you an early peek at Hasbro's line of "Thor" movie toys during our Toy Fair 2011 coverage, and now some of those same toys — and one big hammer — have found their way to the MTV Newsroom. Along with a trio of action figures that really do look like miniature versions of Chris Hemsworth as the god of thunder, Hasbro also sent over a ridiculously cool "Lightning Hammer" and an "Armor of Asgard" helmet.

And because I have no shame whatsoever, I immediately donned the helmet and held the hammer aloft, calling upon the power of Thor! Read More...

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Thor toy Chris HemsworthAs always, Toy Fair 2011 drew quite a crowd of industry movers and shakers, collectors, and fans this year — but it also attracted a few big movie stars, too. Case in point: "Thor" star Chris Hemsworth and "Captain America: The First Avenger" star Chris Evans made a surprise appearance at the Hasbro showroom this week to check out the upcoming line of toys based on their Marvel blockbusters.

We posted our video (and photo) preview of the "Captain America" movie toys yesterday, but it's always fun to see what the actors themselves think of the toys based on their likeness. The good folks at Hasbro were nice enough to send over a few photos of Evans and Hemsworth checking out the goods — including a nice shot of both actors goofing around with a kid-friendly version of Thor's hammer and a plastic, disc-shooting replica of Captain America's shield.

Too old for toys? I SAY THEE NAY!!! Read More...

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This week, we've given you a peek at many of the upcoming toy lines based on the year's most anticipated comic book movies and television series, and that continues with yet another line that debuted at Toy Fair 2011 this weekend.

True believers, feast your eyes on the new line of "Captain America: The First Avenger" toys, courtesy of the good folks at Hasbro...

"Big with 'Captain America' and the action figure line is the super articulation and the likeness to the actors in the film," Hasbro rep Brian McMullan told MTV News. "Chris Evans plays Captain America in the film and it's Chris Evans' likeness in the action figures as Captain America." Read More...

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Last week, we brought you the news that McFarlane Toys had picked up the license to produce action figures based on "The Walking Dead" television series and comic books. We also gave you an exclusive peek at the prototype for the Michonne figure set to be released in the first wave of "The Walking Dead" toys.

During this weekend's Toy Fair 2011 convention, MTV News chatted up McFarlane Toys founder Todd McFarlane — no stranger to comics himself — to get more details about "The Walking Dead" line.

"['The Walking Dead'] was a giant success for AMC," McFarlane told MTV News. "To me, 'The Walking Dead' has been in my life for years and years and years, because we've been doing the comic books [at Image Comics]." Read More...

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Cover Artist

Splash Page welcomes Ed Tadem to our cover artist family (our custom-designed theme up top). Currently working on the forthcoming "Avengers" animated series, Tadem's work can also be seen in the "Jackie Karma" issues of Image's "'76," and in "Pop Gun, Volume 1." Ed Tadem can be found online at EdTadem.com.
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