With its two marquis properties romping into theaters this year in "Transformers: Revenge of the Fallen" and "G.I. Joe: The Rise of Cobra," Hasbro is already prepping its "Stretch Armstrong" film to follow in their footsteps. Written by "Bruce Almighty" scribe Steve Oedekerk and produced by Academy Award-winner Brian Grazer ("A Beautiful Mind"), the film, which is part of a broader partnership with Universal to get its classic toys into theaters -- and the live-action "Stretch Armstrong" looks to be leading the pack with a release date of April 15, 2009.
"'Stretch Armstrong' couldn't be in more capable hands than Imagine and Hasbro," Chairman of Universal Pictures Marc Shmuger said in a press release. "We're so excited to bring this iconic property to audiences around the world in April of 2011." Read more...
When MTV News told you a few weeks ago that writer Steve Oedekerk ("Bruce Almighty") will pen the big-screen debut of Hasbro's Stretch Armstrong doll, the pairing made a certain amount of sense. The man who has written for real-life rubberman Jim Carrey tackling a classic toy with many of the same abilities could in theory make for some inventive action and situation comedy. Now, new details suggest the movie will translate Stretch's toy-chest drama into physical superhero hijinks.
"The thing about Stretch Armstrong is he was comedic," Brian Goldner, CEO of Hasbro and the film's executive producer, told MTV News in an exclusive interview. "Imagine a comedic way to get into reluctantly finding out that you now have all these powers, and what do you do with it. Especially if people want to get their hands on those powers." Read more...
