Stretch ArmstrongOkay, I think we can all agree that Stretch Armstrong isn't exactly a traditional "superhero" per se, but the fact remains that the popular Hasbro toy is becoming one on the big screen, courtesy of an upcoming live-action film starring "Twilight" alum Taylor Lautner.

And while "Stretch Armstrong" screenwriter Nick Stoller ("Get Him To The Greek") once compared the tone of the film to "Iron Man" (something Lautner questioned in a subsequent interview), there's a good chance that the real superpower on display in the film could be Lautner's mutant ability to attract audiences... to his abs.

"[Lautner] will not wear a shirt," Stoller joked to MTV News. "Yeah, he won’t wear a shirt through the whole thing." Read More...

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Last month, "Stretch Armstrong" screenwriter Nick Stoller compared the tone of the upcoming film based on a Hasbro toy to the tone of 2008's "Iron Man." If you're expecting gauntlet lasers and an arc reactor, however, you might want to check out what the film's star, "Twilight" alum Taylor Lautner, had to say about his hero's powers.

"It's like the worst superhero power, possibly, to get," he told MTv News. "How you're going to take that and use it for good and how you're going to be creative with that [is the predicament]." Read More...

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Stretch ArmstrongEarlier this year, Nick Stoller ("Forgetting Sarah Marshall") came onboard the upcoming "Stretch Armstrong" adaptation as a screenwriter, joining director Rob Letterman ("Monsters vs. Aliens") and "Twilight" star Taylor Lautner in the title role.

And while the original "Stretch Armstrong" toy is essentially a blank slate, Stoller recently indicated that the film will feature an entirely new version of the character with a slightly more conventional tone.

"Rob had a great take on 'Stretch' and he told me about it, and I said, 'Please let me write it,'" said Stoller during an interview with ComingSoon.net. "It's a superhero origin story taking it totally seriously, kind of in the 'Iron Man' tone — for lack of a better descriptor. We're taking it seriously, but it will have a light tone to it." Read More...

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Taylor LautnerThe upcoming "Stretch Armstrong" movie has snared a writer and a director.

According to The Hollywood Reporter Rob Letterman has been signed to direct "Stretch Armstrong." Letterman has previously co-directed "Shark Tale" and "Monsters vs. Aliens" for Dreamworks Animation. His first live-action film is “Gulliver’s Travels,” a comedy starring Jack Black that will be released later this year. Additionally, Nick Stoller — the director of "Forgetting Sarah Marshall" — has also been signed to rewrite Steve Oedekerk's original screenplay.

The "Stretch Armstrong" film picked up momentum earlier this year when "Twilight" star Taylor Lautner was cast in the title role. Lautner also left an adaptation of Mattel's "Max Steel" to focus on "Stretch Armstrong." Read More...

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Taylor LautnerBy Amy Wilkinson

FROM HOLLYWOOD CRUSH: Just last week we marveled at the sheer number of projects "Twilight" star Taylor Lautner had in development, and perhaps he was starting to feel the pressure too. After dropping out of "Northern Lights" earlier this week, the 18-year-old has parted ways with another project, "Max Steel," based on the Mattel toy, reports New York magazine's Vulture blog.

Sources say it was his "Stretch Armstrong" collaboration with rival toy company Hasbro that was the impetus for Taylor's departure. According to Vulture, Taylor realized Hasbro was doing a better job with its movie properties than Mattel. To wit, the toy company has leveraged board games Candy Land, Battleship and Risk into high-profile projects and had earlier success with a couple small flicks called "G.I. Joe" and "Transformers." Added one source, "When you sign up to make a movie with Hasbro, you know it will be in theaters a year later."

Continue reading Taylor Lautner Drops Out Of 'Max Steel' For 'Stretch Armstrong' at HollywoodCrush.MTV.com.

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Taylor LautnerFROM MTV MOVIES: Taylor Lautner's werewolf performance in "New Moon" netted him his own line of shirtless "Twilight" toys from NECA and legions of female fans. But his flips and mixed martial arts skills during his opening monologue on "Saturday Night Live" last year brought one of Hasbro's most famous toy lines, Stretch Armstrong, to him when Universal offered up the title role in the movie adaptation.

"He is a real actor," Hasbro CEO and "Stretch Armstrong" producer Brian Goldner told MTV News. "And it was so clear to us as we saw him in 'Twilight.' And we look for insights from every audience about where we should go with our brands, so when I saw my daughter and all of her friends go crazy for him, and then I saw the background that he was also this mixed martial arts expert in that 'Saturday Night Live' piece ... that was the real deal."

Continue reading Taylor Lautner's 'SNL' Appearance Clinched 'Stretch Armstrong' Role at Movies.MTV.com.

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Taylor LautnerFROM MTV.COM: Team Jacob has reason to celebrate: "Twilight" star Taylor Lautner has signed on to star in "Stretch Armstrong," based on the action figure from Hasbro.

The Hollywood Reporter announced Lautner's commitment to "Armstrong," Universal's upcoming 3-D adaptation of the Hasbro toy property slated for release at some point in 2012. The film was initially scheduled for May 15, 2011, before Lautner's involvement.

"Stretch Armstrong" focuses on an uptight spy who inadvertently exposes himself to a formula that allows him to physically stretch his body to great lengths. With his newfound ability, the spy is forced to not only re-adjust to everyday life, but also to rethink his own crime-fighting tactics.

Continue reading Taylor Lautner To Star In 'Stretch Armstrong' at Movies.MTV.com.

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Stretch ArmstrongWith its two marquis properties romping into theaters this year in "Transformers: Revenge of the Fallen" and "G.I. Joe: The Rise of Cobra," Hasbro is already prepping its "Stretch Armstrong" film to follow in their footsteps. Written by "Bruce Almighty" scribe Steve Oedekerk and produced by Academy Award-winner Brian Grazer ("A Beautiful Mind"), the film, which is part of a broader partnership with Universal to get its classic toys into theaters -- and the live-action "Stretch Armstrong" looks to be leading the pack with a release date of April 15, 2009.

"'Stretch Armstrong' couldn't be in more capable hands than Imagine and Hasbro," Chairman of Universal Pictures Marc Shmuger said in a press release. "We're so excited to bring this iconic property to audiences around the world in April of 2011." Read More...

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'Stretch Armstrong'When MTV News told you a few weeks ago that writer Steve Oedekerk ("Bruce Almighty") will pen the big-screen debut of Hasbro's Stretch Armstrong doll, the pairing made a certain amount of sense. The man who has written for real-life rubberman Jim Carrey tackling a classic toy with many of the same abilities could in theory make for some inventive action and situation comedy. Now, new details suggest the movie will translate Stretch's toy-chest drama into physical superhero hijinks.

"The thing about Stretch Armstrong is he was comedic," Brian Goldner, CEO of Hasbro and the film's executive producer, told MTV News in an exclusive interview. "Imagine a comedic way to get into reluctantly finding out that you now have all these powers, and what do you do with it. Especially if people want to get their hands on those powers." Read More...

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Cover Artist

Splash Page welcomes Ed Tadem to our cover artist family (our custom-designed theme up top). Currently working on the forthcoming "Avengers" animated series, Tadem's work can also be seen in the "Jackie Karma" issues of Image's "'76," and in "Pop Gun, Volume 1." Ed Tadem can be found online at EdTadem.com.
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